performx live blog

The Hard Truths Every Fitness Coach Needs to Hear – Matt Peacock

15 May 2026

In the latest PerformX Podcast Giles Denning sits down with Matt Peacock – The Optimised Coach – a man shaking up the coaching playbook with bold, polarising views that the industry can’t ignore. 🎙️ Inside the episode:

From engineer → PT → online coach → mentor – the journey behind his disruptive coaching philosophy

His unfiltered take on AI and what it really means for the future of coaching

Sales tactics that actually work (no fluff, no funnels) Why his proudest achievement is the movement within The OC – and why community is the new currency

The pirate mindset is a challenge to every coach to think differently, sharpen their edge, and claim their place in the future of fitness

Be the first to hear our news & industry insights

Download the 2027 exhibitor guide

Keen to learn more? Download our guide and discover how your brand can engage the industry’s most ambitious audience