performx live blog

PerformX Live returns in February 2027 with more brands, new features and more ways to do business

22 October 2026

PerformX Live 2027 at the NEC Birmingham

PerformX Live 2027 returns to the NEC Birmingham on 24-25 February

PerformX Live 2027, The Business of Fitness Show, returns to the NEC Birmingham on 24-25 February 2027. Over two days, the fitness, wellbeing and leisure industry will come together. Visitors can expect expert-led learning, new product launches and face-to-face business. Moreover, the show will bring a wider mix of sectors than ever before.

Free tickets are available now at performx-live.com.

A bigger show for PerformX Live 2027

Demand from brands is growing. As a result, PerformX Live 2027 is moving to a larger hall at the NEC Birmingham. This means more space to discover products, meet suppliers and see where the industry is heading. Here’s what’s new.

New brands and new areas to explore

First-time exhibitors will join established names from across the industry. Therefore, visitors will find a mix of familiar favourites and new innovation on the show floor.

In addition, a new paddle area brings one of the UK’s fastest-growing sports to the event. Visitors can even step on court and play.

The new-look Gym of the Future and four stages of talks also give visitors more ways to learn. Attendees can hear from industry experts and take practical ideas back to their business.

More opportunities to connect and do business

New and strengthened partnerships will broaden the audience in 2027. These span fitness, wellbeing, leisure, spa, hospitality and education. Consequently, exhibitors and visitors will meet professionals from beyond their usual sectors. These include gym chain leaders, independent operators, spa directors and university heads of fitness.

A dedicated meeting space, sponsored by Layrd, gives those conversations room to grow. It is designed for focused business discussions. Because of this, it’s the place to build new relationships and turn introductions into real opportunities.

Meet the fitness and leisure industry at PerformX Live 2027

Whether you’re sourcing new suppliers, trying paddle, learning from industry leaders or catching up with peers, PerformX Live 2027 is where the industry gets business done.

PerformX Live 2027 takes place at the NEC Birmingham on 24-25 February 2027. Get your free ticket at performx-live.com.

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