24–25 February 2027 | NEC BIRMINGHAM
The Business of Fitness Show
Secure your free tickets to where the best in fitness & wellbeing learn, connect & get business done
Join the leading fitness & wellbeing operators and brands for two days of networking, business and growth.
Welcome to PerformX 2027
Where the best in fitness & wellbeing learn, connect & get business done
They’ve spoken at our event
Speakers for 2027 will be confirmed soon
Colin Waggett
Third Space
Ollie Marchon
MARCHON
Jonathan Leary
Remedy Place
Kristen Holmes
WHOOP
Ben Francis
Gymshark
Jonny Wilkinson
Oneliving
Brands involved include
Life Fitness/Hammer Strength
Life Fitness and Hammer Strength showcased their industry-leading fitness equipment at PerformX Live, bringing decades of expertise in cardio, strength and performance training to the show floor.
Key Exhibitor
GYM80
GYM80 brought its renowned German-engineered strength equipment to PerformX Live, showcasing the precision, durability and performance that has made the brand a leading name in strength training.
Key Exhibitor
REP Fitness
REP Fitness joined the PerformX Live exhibitor line-up, showcasing its rapidly growing range of strength and functional training equipment to fitness professionals from across the industry.
Key Exhibitor
Layrd
Layrd exhibited at PerformX Live, connecting with operators and industry professionals while showcasing its approach to creating innovative, functional and engaging fitness environments.
Key Exhibitor
Pure Energy Music
Pure Energy Music brought the soundtrack to fitness to PerformX Live, showcasing its music solutions created for gyms, instructors and fitness experiences around the world.
Key Exhibitor
FOLD
FOLD joined the brands exhibiting at PerformX Live, presenting its innovative solutions to an audience of fitness operators, decision-makers and professionals from across the sector.
Key Exhibitor
Download the 2027 exhibitor guide
Keen to learn more? Download our guide and discover how your brand can engage the industry’s most ambitious audience
Partners Who Support Us
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VIP Buyers in Attendance
Connect with senior decision-makers, influential buyers and industry leaders actively looking for the next products, partnerships and innovations shaping the fitness and wellness sector.
Join the leading fitness & wellbeing operators and brands for two days of networking, business and growth.
24-25 feb 2027 | NEC BIRMINGHAM
Drop us your details and we will send you all you need to know.
Think of a name in fitness, they’re here
Gym Chain CEOs & C-Suite Teams
Gym Kit Buyers
Spa Directors
University Heads of Fitness
Heads of Personal Training
Independent Gym Owners
Property Developers
Health Clinics
Kit Providers
Technology Leaders
performx live insights
Our latest PerformX Podcast episode with gym80 is now live – and it’s a proper deep dive into why strength is no longer a trend, it’s the foundation. Sitting down with Kriss, MD of gym80 UK, Giles unpack what’s really driving the growth of strength floors across chains like Fitness…
INSIGHTS
In the latest PerformX Podcast Giles Denning sits down with Matt Peacock – The Optimised Coach – a man shaking up the coaching playbook with bold, polarising views that the industry can’t ignore. 🎙️ Inside the episode: From engineer → PT → online coach → mentor – the journey behind…
INSIGHTS
On our latest PerformX Podcast episode, Giles Denning tours the latest Buzz Gym with Founder, Advisory Board member and fitness enthusiast Adam Stowell. We dive into what it really takes to redesign the budget gym model without diluting ambition. We unpack “high spec, low cost” done properly – serious strength,…
INSIGHTS
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