It’s time to go ‘Harder, Feta, Faster, Stronger’ with your marketing.
When you think of disruptive marketing, GymBox are the masters.
But have you ever looked at one of their marketing campaigns and thought… How do they do it?! Hilarious and relatable campaigns that never seem to miss. As a 20+ year old brand, GymBox has managed to stay not just relevant but LEADING for decades… And their marketing strategy has a strong part to play.
We spent a packed few hours with Marketing Director Rory McEntee.
Get your notebook at the ready… Prepare to learn:
💸 How to deliver disruptive marketing on a budget
😂 Learnings from his time at Paddy Power (and that infamous ‘fines pot’)
🤫 The secrets to growing a challenger brand
🔑 The tactics to deliver a disruptive campaign
🍾 The lessons gyms can take from the world of hospitality
🤝 How to form relevant and effective brand collaborations
💡 Where Rory gets his inspiration from…
And much more
